Personal Branding
Everyone has a personal brand. As Jeff Bezos, the founder of Amazon, once said: "Your brand is what people say about you when you are not in the room."
Senior executives' personal brands have a major impact on their performance, whether they are winning mandates, raising funds or representing their organisation in the media. Many of them get a lot of exposure to their target audience, but lack a clear brand identity that will make them stand out from their peers.
John Purkiss and his colleagues have pioneered the new discipline of 'personal brand strategy'. Veni Partners now offers this service to its clients. John is the co-author of Brand You, which is the best-selling book on the subject. Further information is at www.brandyou.info.